Our mission
To create a cohesive, thoughtful and strategy-led brand identity that reflects the beliefs that you, as a business, stands for. A brand that aligns with your values and quality of work while making a deeper connection with your audience.
Meet the founder
Welcome! I’m Johanna, a passionate brand designer with over 20 years of experience bringing creative visions to life. I believe in crafting timeless, beautiful and intentional brand identities that reflect the heart of each client’s business. I take pride in designing concepts that are not only visually striking but deeply meaningful, with a story behind every brand I create.
My approach is simple: listen closely, understand deeply, and deliver designs that make my clients feel proud of their brand. Whether it's a fresh new look or a complete reimagining, my goal is to ensure every client is 100% satisfied and confident in their brand’s new identity.
When I’m not busy designing, I’m at home enjoying life’s simple pleasures—whether it's experimenting with new recipes in the kitchen, savouring a cup of coffee or a glass of wine, or spending quality time with my two wonderful children and our long-haired dachshund, Elmo.
let’s connect
So who is ELA?
ELA is the soul of my business. It represents my journey and where I am now. ELA is my daughter’s middle name, which means “the earth” in Hindi, but also each letter are my children’s initials.
E for Elmo (my fur baby)
L for Luna
A for Aldo
...and the brand mark simulating Georgian style windows represent our first home.
